The Ultimate Guide to Etsy Tags: How to Use Them to Increase Your Shop’s Visibility and Sales

Etsy tags are essential for driving traffic to your Etsy shop and increasing sales. When used effectively, Etsy tags can help your products rank higher in search results and be seen by more potential customers.

In this guide, we will cover everything you need to know about Etsy tags, including:

• What are Etsy tags and how do they work?
• How to choose the right Etsy tags for your products
• How to use Etsy tags effectively
• Tips for using Etsy tags in 2023

What are Etsy tags and how do they work?

Etsy tags are keywords and phrases that you add to your Etsy listings. When a customer searches for a product on Etsy, the search results will include listings that match the search terms used. Etsy tags help to ensure that your products show up in the search results for the keywords and phrases that your target customers are using.

How to choose the right Etsy tags for your products

When choosing Etsy tags for your products, it is important to consider the following factors:

• Relevance: Your tags should be relevant to your products and the keywords that your target customers are likely to use.
• Competition: Some Etsy tags are more competitive than others. It is important to choose tags that are not too competitive, but that still have a good amount of search volume.
• Specificity: More specific tags are generally less competitive and more likely to lead to sales.
• Variety: It is important to use a variety of tags, including short-tail keywords, long-tail keywords, and product tags.

How to use Etsy tags effectively

Here are some tips for using Etsy tags effectively:

• Use all 13 tags: Etsy allows you to use up to 13 tags per listing. It is important to use all 13 tags to give your products the best chance of being seen in search results.
• Use a variety of tag types: Etsy tags can be divided into three types: product tags, material tags, and style tags. It is important to use a variety of tag types to ensure that your products are found in search results for a wide range of keywords.
• Use relevant keywords: When choosing tags, make sure that they are relevant to the search terms that your target customers are likely to use. You can use Etsy's Tag Generator tool to help you find relevant tags.
• Monitor your tags: It is important to monitor your tags and make adjustments as needed. You can use Etsy's Shop Stats tool to see how many views and sales you are getting from each tag.

How to use Etsy tag tools

There are a number of Etsy tag tools available online that can help you generate relevant and popular tags. These tools can be a valuable resource, but it's important to use them wisely.

When using an Etsy tag tool, be sure to review the tags it generates carefully. Make sure they're relevant to your listing and that they're not too competitive. You should also avoid using the same tags as other sellers.

Here are a few Etsy tag tools to consider:

• EtsyHunt: EtsyHunt is a free tool that helps you identify popular tags for your listing. It also provides a variety of other features, such as keyword research and competitor analysis.
• Esale: Esale is a paid tool that offers a variety of features, including keyword research, tag generation, and competitor analysis.
• Erank: Erank is a paid tool that helps you track your Etsy sales and performance. It also includes a tag generator that can help you identify relevant and popular tags.

Tips for using Etsy tags in 2023

Here are some additional tips for using Etsy tags in 2023:

• Focus on long-tail keywords: Long-tail keywords are more specific and less competitive than short-tail keywords. In 2023, it is more important than ever to focus on long-tail keywords in your Etsy tags.
• Use trending keywords: Etsy publishes a list of trending search terms every week. You can use this list to find popular keywords that you can use in your Etsy tags.
• Use seasonal keywords: If you sell seasonal products, be sure to use seasonal keywords in your Etsy tags. This will help your products rank higher in search results during the relevant season.
• Use relevant hashtags: Hashtags can also be a great way to get your Etsy products seen by more potential customers. When using hashtags, be sure to use ones that are relevant to your products and that are popular on Etsy.

By following the tips above, you can choose the right Etsy tags for your products and use them effectively to drive traffic to your shop and increase sales in 2023.