How to Do Etsy Keyword Research: A Step-by-Step Guide

Etsy is a global marketplace for handmade, vintage, and unique goods. With over 80 million active buyers, it's a great platform for sellers to reach a wide audience. However, in order to be successful on Etsy, you need to make sure your listings are optimized for search. That means using the right keywords in your titles, tags, and descriptions.

Keyword research is the process of identifying the words and phrases that people use to search for products like yours. By understanding what your target audience is searching for, you can improve your chances of being found.

In this guide, we'll walk you through the steps of doing Etsy keyword research. We'll cover everything from identifying your target audience to using keyword tools to find the right keywords for your listings.

Step 1: Identify your target audience

The first step in any keyword research process is to identify your target audience. Who are you trying to reach with your products? What are their interests? What are their pain points?

Once you understand your target audience, you can start to think about the words and phrases they're likely to use when searching for products like yours.

For example, if you sell handmade jewelry, your target audience might be interested in keywords like "jewelry," "handmade," "unique," "personalized," and "gift."

Step 2: Conduct keyword research

There are a number of tools and resources available to help you conduct keyword research. One popular option is to use a keyword research tool.

Keyword research tools can help you identify relevant keywords, track their search volume, and assess their competition.

Some popular keyword research tools include:

  • Etsy Keyword Tool
  • Google Keyword Planner
  • SEMrush
  • Ahrefs

You can also conduct keyword research manually by using Etsy's search bar. Simply type in a related term and see what results come up.

Step 3: Choose the right keywords

Once you've identified a list of potential keywords, you need to choose the right ones to use in your listings.

When choosing keywords, there are a few things to keep in mind:

  • Relevance: The keywords you choose should be relevant to your products and your target audience.
  • Search volume: The search volume of a keyword indicates how often people are searching for it. You want to choose keywords with a high search volume, but not so high that they're too competitive.
  • Competition: The competition for a keyword indicates how many other sellers are using it. You want to choose keywords with moderate competition, so that you have a better chance of ranking for them.

Step 4: Use your keywords in your listings

Once you've chosen your keywords, you need to use them in your listings.

Your titles and tags are the most important places to use your keywords. Your titles should be descriptive and include your main keywords. Your tags should be a mix of long-tail keywords and short-tail keywords.

You should also use your keywords in your descriptions. However, be sure to use them naturally and avoid keyword stuffing.

Step 5: Track your results

Once you've implemented your keyword strategy, it's important to track your results.

You can use Etsy's analytics tools to track your search traffic and sales. This will help you see which keywords are working and which ones need to be adjusted.


Keyword research is an essential part of any Etsy seller's success. By following the steps outlined in this guide, you can identify the right keywords for your listings and improve your chances of being found by potential customers.

Additional tips:

  • Use a variety of keywords. Don't just rely on a few key keywords. Use a variety of keywords to target a wider audience.
  • Update your keywords regularly. As your products and target audience change, you'll need to update your keywords accordingly.
  • Use other marketing channels. Keyword research is just one part of a successful Etsy marketing strategy. You should also use other marketing channels, such as social media and email marketing, to reach your target audience.

Call to action:

If you're serious about growing your Etsy business, keyword research is an essential skill. By following the steps outlined in this guide, you can identify the right keywords for your listings and improve your chances of success.