20+ Best Etsy SEO Tools to Elevate Your Shop’s Visibility

20 best Etsy seo tools

In today's highly competitive online marketplace, standing out on Etsy can be challenging. With millions of products and sellers vying for attention, optimizing your shop and listings for search engines is crucial to attracting potential customers. This blog post will introduce you to what is Etsy SEO and some of the best Etsy SEO tools available, helping you enhance your shop's visibility, increase traffic, and ultimately, boost sales.

Table of contents

What is Etsy SEO and What You Should Do?

Etsy SEO involves optimizing your shop and listings to rank higher in search results, making it easier for potential customers to find your products. This includes researching keywords, crafting compelling titles and descriptions, and utilizing tags effectively. By implementing strong SEO practices, you can drive more traffic to your shop and increase your chances of making sales.

Step 1: Keyword Research

The foundation of any successful Etsy SEO strategy is keyword research. Identifying the right keywords helps ensure that your listings appear in relevant search results, attracting buyers who are genuinely interested in your products. Here's how to conduct keyword research for your Etsy shop:

  • Brainstorm a list of potential keywords based on your product's features, materials, and target audience.
  • Use Etsy keyword tools to find popular keywords with high search volume and low competition.
  • Analyze your competitors' listings to identify keywords they are targeting and consider incorporating them into your strategy.

Step 2: Optimizing Titles and Descriptions

Your listing titles and descriptions play a crucial role in Etsy SEO, as they provide search engines with information about your products. To optimize your titles and descriptions:

  • Include your primary keyword at the beginning of your title and, if possible, within the first 160 characters of your description.
  • Craft descriptive and engaging titles and descriptions that accurately represent your product and appeal to your target audience.
  • Avoid keyword stuffing and focus on providing value to the reader.

Step 3: Utilizing Tags

Tags are essential for Etsy SEO, as they help search engines understand your products and match them with relevant search queries. To make the most of your tags:

  • Use all 13 available tags for each listing, focusing on a mix of high-volume and long-tail keywords.
  • Include synonyms, variations, and phrases that potential customers might use when searching for your products.
  • Avoid one-word tags; instead, use multi-word phrases to target more specific search queries.

Step 4: Improving Shop Sections and Categories

Organizing your shop into clear sections and categories not only enhances user experience but also contributes to your Etsy SEO strategy. By creating well-defined sections and assigning accurate categories to your listings, you help search engines better understand your offerings and improve your chances of appearing in relevant search results.

Step 5: Monitoring and Analyzing Performance

Regularly monitoring your shop's performance is essential for maintaining and improving your Etsy SEO strategy. Tools like Esale and Google Analytics can provide valuable insights into your traffic, sales, and keyword rankings. Use this information to identify areas for improvement and adjust your strategy accordingly.

Best Etsy SEO Tools: Best Features, Pricing, How to Use

Tools Designed Specifically for Etsy Sellers

EtsyHunt (Web & Extension)

EtsyHunt is an essential Etsy SEO tool designed specifically for sellers on the platform. It boasts the largest database of Etsy products currently available, making it an invaluable resource for those seeking to identify gaps in the market and optimize their listings accordingly.

One of its standout features is its keyword research tool, which allows sellers to discover high-performing keywords and gauge competition levels and estimated sales. This enables sellers to refine their strategies and achieve greater visibility on the platform.

In addition to this, EtsyHunt offers a variety of other useful features, including similar keyword suggestions, competitor analysis through Etsy shop search, a database for Amazon Handmade products (a unique feature), and shop optimization tools.

Overall, EtsyHunt provides insightful information that is easy to use and helps Etsy sellers improve their SEO and drive more traffic to their shops. The tool is also budget-friendly, with a free plan available as well as affordable Basic and Pro plans starting at just $3.99/month.

Alura (Web & Extension)

Alura is a robust Etsy SEO and market research tool specifically tailored for sellers on the platform. One of its distinguishing features is the keyword research tool, which delivers estimated sales data, competitor analysis, and related keyword suggestions. Alura also offers a Chrome browser extension that displays projected sales and revenue directly on Etsy, enabling users to effortlessly monitor performance metrics.

Besides keyword research, Alura provides listing optimization recommendations, email marketing services integrated with your Etsy shop, a fee calculator, and a privacy policy generator. The platform boasts a modern and user-friendly interface, presenting sellers with clear and comprehensible data.

In summary, Alura is an invaluable resource for Etsy sellers aiming to enhance their SEO and boost sales. Although it may not be the most affordable option, the comprehensive suite of tools included in each plan justifies the investment. Alura features a free plan with limited searches, as well as Starter and Professional plans starting at $19.99/month when paid annually.

Marmalead  (Web & Extension)

Marmalead is an SEO tool designed for Etsy sellers, and it is one of the original keyword research tools available on the platform. Its primary focus is to help Etsy sellers identify which keywords to use in their listings to increase traffic and sales. Marmalead provides estimated search volume, engagement level, and competition level data for each keyword, as well as a predicted trend analysis. It also offers a keyword brainstorming feature and trending keywords.

One of Marmalead's best features is its listing optimization tool, which provides targeted feedback on factors such as title, tags, description, and focus keywords to improve overall listing performance. However, Marmalead has been criticized for having possibly inaccurate search volume estimates and a lack of features when compared to other tools like EtsyHunt. Furthermore, the cost of Marmalead is relatively high at $19 per month, making it less accessible than some of its competitors.


eRank features a keyword explorer, listing audit, competitor analysis, and rank tracking. Etsy sellers need eRank to optimize listings and monitor their shop's performance. When using eRank, focus on high-performing keywords and optimizing listings based on the tool's suggestions. Pricing starts at $5.99 per month.

eRank is an Etsy SEO tool designed to help sellers discover useful insights for their Etsy business. It features a Keyword Explorer & Keyword Tool that provides search volume, clicks, competition, and other data, as well as top products and keywords from different marketplaces including Amazon & eBay. Additionally, eRank offers a list of top Etsy sellers from different categories and listing grading and optimization recommendations.

eRank offers a wide range of features with a reasonable price tag starting at $5.99/month. However, some pages on the website can be a bit long and clunky, which can make it hard to find specific information at times. Even the Pro plan ($9.99/month) has limitations on the number of searches (e.g., 50 lookups for rank checker, 200 lookups for the keyword tool), so it may not be suitable for high-volume sellers.

Sale Samurai (Web & Extension)

Sale Samurai is a potent Etsy research tool specifically tailored for Etsy sellers, with its primary focus on keyword research and generating keyword ideas to enhance SEO endeavors. The tool features a Chrome extension that produces search term suggestions and estimates keyword search volume. Furthermore, Sale Samurai offers keyword research tools with projected search volume and competition levels, as well as listing insights such as estimated views, likes, tags, and more.

Additional features of Sale Samurai encompass a print-on-demand product uploader, holiday calendar, and fee calculator.

Sale Samurai's pricing structure includes a 3-day free trial and a paid plan providing unlimited access at $9.99/month when paid monthly or $8.3/month when paid yearly ($99.99 per year).

Everbee  (Web & Extension)

Everbee is a powerful SEO tool designed specifically for Etsy sellers. Its main focus is on helping sellers identify best-selling products and their estimated sales. The tool offers a Chrome extension that makes it easy to analyze listings and keywords directly on Etsy. With the extension, users can view information like estimated sales, revenue, and listing tags for Etsy products. Additionally, Everbee allows users to save listing ideas for future reference.

The pricing for Everbee includes a free Hobby Plan with limited access (20 searches per month), a Pro Plan for $7.99/month (50 searches per month), and a Growth Plan for $29.99/month with unlimited searches.

One of the best features of Everbee is its sales estimation capability. This feature helps sellers easily identify winning product ideas. However, there are some reasons to avoid using Everbee, such as the low search limit on the Pro Plan and the lack of other features like listing optimization and top seller lists. Overall, Everbee is a useful tool for Etsy sellers looking to improve their SEO efforts and find profitable products to sell.


Koalanda specializes in keyword research, listing optimization, market analysis, and competitor tracking. Etsy sellers need Koalanda for its comprehensive features and user-friendly interface. When using Koalanda, optimize listings based on the tool's recommendations and monitor competitors. Pricing starts at $11.99 per month with a free trial available.


Crest offers keyword research, listing optimization, competitor analysis, and sales analytics. Etsy sellers need Crest for its comprehensive features and in-depth analysis capabilities. When using Crest, pay attention to both competitors and market trends to optimize listings effectively. Pricing starts at $12.99 per month with a free trial available.


Makerwords focuses on keyword research. Etsy sellers need Makerwords for its easy-to-use interface and comprehensive features. When using Makerwords, concentrate on finding high-performing keywords and optimizing listings based on the tool's suggestions. Pricing starts at $9.99 per month with a free trial available.

Tools Designed for Multi-platform Sellers

While there are many tools designed specifically for Etsy, you can also benefit from various general SEO tools to improve your shop's visibility and sales.

Search Results (Google, Etsy, and Pinterest)

Using search results from Google, Etsy, and Pinterest can help you find popular keywords and trends. By analyzing top-performing listings and popular search terms, you can optimize your listings and target high-demand products. But it's just a supplement. Using it alone would be very time-consuming. I still strongly recommend that you use the SEO tools mentioned above, especially the ones specifically designed for Etsy

Google Trend

Google Trend is a free tool that provides insights into popular search queries and trends over time. By analyzing trends, you can identify seasonal opportunities and create targeted listings.

Google keyword planner

Google keyword planner is a free tool within Google Ads that helps you discover new keywords, search trends, and traffic estimates. Although it's designed for Google Ads, you can still use it to find relevant keywords for your Etsy listings.


Ahrefs is a powerful SEO tool that offers keyword research, competitor analysis, and site audits. Ahrefs can help you identify high-performing keywords and uncover strategies used by successful Etsy sellers. Pricing starts at $99 per month.

Keywords Everywhere

Keywords Everywhere is a browser extension that shows keyword data such as search volume and competition directly in your search results. It's a convenient way to find relevant keywords for your Etsy listings. Pricing starts at $1 for 100,000 credits.

Keyword Tool Dominator

Keyword Tool Dominator is a long-tail keyword research tool that can help you find less competitive keywords for your Etsy listings. Pricing starts at $39 for a lifetime license.


Mangools is an SEO tool suite that includes keyword research, SERP analysis, and backlink analysis. It can help you identify high-performing keywords and optimize your listings. Pricing starts at $29.90 per month.

Merch Titans

Merch Titans offers an Etsy tag generator that can help you find relevant tags for your listings. It's a helpful tool to optimize your tags and increase your shop's visibility. Pricing starts at $24.99 per month for a single platform.

Printful’s Keyword Scout

Printful’s Keyword Scout is a free keyword research tool designed to help you find popular keywords on Etsy. It's useful for optimizing your listings and targeting high-demand products.


Keysearch is an SEO tool that provides keyword research, competitor analysis, and rank tracking. It can help you find relevant keywords and optimize your listings. Pricing starts at $17 per month.

Finding the Best Etsy SEO Tool for Your Needs

There you have it – a collection of over 20 valuable Etsy SEO tools designed to enhance your store's search engine optimization and elevate its performance on the platform. The majority of these tools provide essential insights into keywords, competitor analysis, and search trends.

To choose the ideal SEO tool for your requirements, take into account your budget, the significance of specific features (such as bulk keyword research, long-tail keyword research, all-in-one tool, and product database), and the user-friendliness of the interface.

For instance, EtsyHunt stands out as the top choice when it comes to:

  • Best Etsy Keyword Research Tool
  • Strongest Etsy Product Research Tool
  • Top Budget Etsy SEO Tool

Tips for effectively using Etsy SEO tools

Regularly update keywords and tags

One of the most critical aspects of Etsy SEO is keeping your keywords and tags up-to-date. This ensures that your listings remain relevant and visible in search results as trends and customer preferences change. Regularly updating your keywords and tags will help improve your store's visibility and attract more potential customers.

esale- etsy listing tracking

Monitor competitors and market trends

Keeping an eye on your competitors and staying informed about market trends is crucial for maintaining a competitive edge on Etsy. Analyze top-performing shops in your niche to identify their strategies and learn from their successes. Pay attention to their product offerings, pricing, listing titles, descriptions, and tags. By monitoring your competitors, you can uncover new keywords, discover popular product ideas, and identify gaps in the market that your store can fill.

esale- etsy competitors tracking

Furthermore, stay informed about current market trends and consumer preferences by following industry news, joining Etsy forums, or subscribing to relevant newsletters. This will help you adapt your store and listings to meet changing customer demands and maintain a successful Etsy shop.

Optimize listings based on tool suggestions

esale- etsy listing optimization

Many Etsy SEO tools provide suggestions and recommendations for improving your listings. These suggestions can include optimizing your listing titles, descriptions, tags, and images. Be sure to carefully review these recommendations and implement them where appropriate.