How to Use Etsy Analytics Tools to Grow Your Shop

Etsy is a popular online marketplace for handmade and vintage goods, where millions of sellers and buyers connect and share their passion. However, selling on Etsy is not easy, as you have to compete with thousands of other shops and products. How can you stand out from the crowd and attract more customers? How can you optimize your listings and improve your SEO? How can you track and analyze your shop performance and customer behavior?

The answer is: Etsy analytics tools. These are software applications or extensions that help you monitor, measure, and improve your Etsy shop using data and insights. In this blog post, we will introduce some of the best Etsy analytics tools available, and show you how to use them to grow your shop.

What are Etsy Analytics Tools?

Etsy analytics tools are tools that help you access and analyze various data related to your Etsy shop, such as:

Traffic: the number of visits, views, and clicks your shop and listings receive
Sales: the number of orders, revenue, and conversion rate your shop and listings generate
Keywords: the search terms and tags that shoppers use to find your shop and listings
Rankings: the position of your shop and listings in Etsy search results and categories
Reviews: the feedback and ratings that customers leave for your shop and products
Competitors: the performance and strategies of other shops and products in your niche
Trends: the popular and seasonal products, keywords, and categories on Etsy

By using Etsy analytics tools, you can:

Understand your target market and customer preferences
Identify your strengths and weaknesses as a seller
Discover new opportunities and niches to explore
Optimize your listings and SEO to rank higher and get more exposure
Increase your traffic, sales, and conversion rate
Monitor your progress and adjust your strategies accordingly

How to Use Etsy Analytics Tools?

There are many Etsy analytics tools available, each with different features and functions. Some are free, some are paid, some are web-based, some are browser extensions. Here are some of the most popular and useful Etsy analytics tools that you can use to grow your shop:

Etsy Search Analytics

Etsy Search Analytics is a tool that is built-in to your Etsy account and is free to use. It allows you to track and analyze how your listings perform in Etsy search. You can access it by going to your Shop Manager, clicking on the Marketing tab, and selecting Search Analytics. You can choose the timeframe you want to analyze, such as the past week or month. You will see a dashboard with various metrics related to your search traffic, such as:

Impressions: the number of times your listings appeared in search results
Clicks: the number of times your listings were clicked from search results
Click-through rate (CTR): the percentage of impressions that resulted in clicks
Revenue: the amount of money you earned from orders that came from search
Orders: the number of orders you received from search
Conversion rate: the percentage of clicks that resulted in orders

You can also see the keywords that shoppers used to find your listings, and how they ranked for each keyword. You can filter the data by listing, keyword, device, country, and category. You can use this tool to:

Find out which listings and keywords are driving the most traffic and sales
Compare your performance across different time periods and markets
Identify keywords that have high impressions but low clicks or orders, and optimize them to increase CTR and conversion rate
Identify keywords that have low impressions but high clicks or orders, and optimize them to increase visibility and ranking
Test different titles, tags, descriptions, and photos to see how they affect your search performance

EtsyHunt

EtsyHunt is a platform that helps you research and optimize your Etsy shop ranking and visibility with 48 million product listings, 560 million tags, and 120K shops. You can also discover top products, keywords, and shop ideas on Etsy and Amazon Handmade, and manage your Etsy reviews with AI templates and follow-up reminder. You can use it for free or upgrade to a paid plan for more features and data. Some of the features of EtsyHunt are:

Product Research: Learn what is selling on Etsy, and discover winning products. You can browse by category, keyword, price, sales, reviews, and more. You can also see the product details, such as title, tags, description, photos, shipping, pricing, and fees.
Keyword Research: Explore Etsy people’s top searches, and find exact keywords/tags for your Etsy listings. You can see the search volume, competition, and trend of each keyword. You can also visualize and analyze the performance of keywords, and bulk copy or export them to csv.
Shops Ranking: Analyze the marketing strategies of top Etsy sellers and outperform them. You can see the shop details, such as name, logo, banner, description, products, sales, reviews, and social media. You can also compare different shops and see their strengths and weaknesses.
Etsy Reviews: Track Etsy orders and manage your Etsy reviews in time with personalised Etsy templates and follow-up reminder. You can see the order details, such as status, date, buyer, product, and message. You can also send automated or manual messages to your buyers, and ask for reviews or feedback.

eRank

eRank is an affiliate of and operated by ERANK LTD, an Ohio Limited Liability Company. The term “Etsy” is a trademark of Etsy, Inc. This application uses the Etsy API but is not endorsed or certified by Etsy, Inc. eRank is one of the most popular and comprehensive Etsy analytics tools, with over 1.6 million users. It offers a range of tools to improve your SEO and help grow your Etsy business. Some of the tools are free, some require a paid subscription. Some of the tools are:

Rank Checker: Check the ranking of your listings for any keyword on Etsy. You can see the position, title, tags, price, and views of each listing. You can also see the average rank, views, and price of the top 100 listings for that keyword.
Keyword Tool: Find the best keywords for your listings based on real Etsy data. You can see the search volume, engagement, competition, and seasonality of each keyword. You can also see the related keywords, long-tail keywords, and synonyms.
Listing Audit: Analyze and optimize your listings for SEO and conversion. You can see the score, grade, and suggestions for each listing. You can also see the title, tags, description, photos, attributes, and variations of each listing.
Competitor Analysis: Spy on your competitors and learn from their success. You can see the shop overview, products, sales, reviews, social media, and SEO of any shop. You can also see the top keywords, categories, and tags of any shop.
Trend Buzz: Discover the hottest and trending products, keywords, and categories on Etsy. You can see the daily, weekly, monthly, and yearly trends. You can also see the trend score, rank, change, and graph of each item.

Toolsy

Toolsy is an Etsy analytics tool that helps you understand your shop data and grow your sales. It connects to your Etsy account and syncs your data automatically. You can use it for free or upgrade to a paid plan for more features and data. Some of the features of Toolsy are:

Dashboard: See your shop overview and key metrics, such as revenue, orders, views, visits, conversion rate, and average order value. You can also see your top products, sources, keywords, and countries. You can filter the data by date range, product, source, keyword, and country.
Products: See your product performance and profitability, such as revenue, orders, views, visits, conversion rate, profit, and profit margin. You can also see your product details, such as title, tags, description, photos, price, and cost. You can filter the data by date range, product, source, keyword, and country.
Sources: See your traffic sources and channels, such as Etsy search, Etsy ads, direct, social, email, and others. You can also see your source performance, such as revenue, orders, views, visits, conversion rate, and cost per click. You can filter the data by date range, product, source, keyword, and country.
Keywords: See your keyword performance and ranking, such as revenue, orders, views, visits, conversion rate, and rank. You can also see your keyword details, such as title, tags, and competition. You can filter the data by date range, product, source, keyword, and country.

Conclusion

Etsy analytics tools are essential for any Etsy seller who wants to grow their shop and sales. They help you access and analyze your shop data, optimize your listings and SEO, discover new opportunities and trends, and monitor your progress and competitors. In this blog post, we introduced some of the best Etsy analytics tools available, and showed you how to use them to grow your shop. We hope you found this post helpful and informative. If you have any questions or feedback, please leave a comment below. Thank you for reading!

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