Products that are booming on the Etsy platform in September 2023

Unveiling Etsy's Hottest Products: A September Overview

If you're an Etsy enthusiast or seller, you'll want to stay in the know about the latest trends. September was quite an eventful month on Etsy, with a spotlight on Halloween products and decorations. In fact, Halloween-themed keywords dominated nearly half of the top 20 positions on the US site. Let's delve into the key highlights:

1. Etsy US Site: Bestselling Products

1.1 Adult Halloween Costume

When it comes to Halloween, adult costumes are often a lucrative market. However, a quick search on Etsy revealed that the products listed didn't quite meet the requirements, and they certainly didn't cater to customer needs. This situation is attributed to Etsy's recent wave of product control, which resulted in the removal of several adult-oriented products. It's clear that Etsy's product management in this area might need some fine-tuning. The surprising aspect is the search volume growth compared to last year – an impressive 1,388.04% increase, from 8,530 searches to a whopping 126,930 searches. Last year, it didn't even make it into the top 1000, but this year, "adult Halloween costume" takes the 22nd spot with 67,870 searches.

1.2 Gift Father

It seems that Etsy's buyers are increasingly keen on buying gifts for their fathers. "Gift father" ranked beyond the top 1000 in August but jumped to the 7th spot in September.

From these trends, we can deduce two important insights:

Halloween attracts a predominantly male audience, indicating a growing demand for male-oriented products.
Considering this trend, this year's Christmas product selection should also pay more attention to male-oriented products.

1.3 Halloween Unique

Another noteworthy trend is the rise of "Halloween Unique." Although it had slightly fewer searches compared to "Gift Father," this keyword holds significant value. Its popularity in various parts of the world suggests that it's a naturally emerging shopping search. An exploration of related searches unveiled that "Halloween Unique" decorations, gifts, and designs are gaining traction, albeit to a lesser extent. Given its suitability as a niche market tag and the inadequacy of alternative tags, "Halloween Unique" is a market worth exploring. Etsy's marketplace has always been a hub for diverse, unique products, and during the Halloween season, shoppers tend to seek exclusive items.

Last September, "Halloween" recorded 499,300 searches, and this year, it's still impressively high at 481,280 searches. In the current top 1000 searches, a total of 46 keywords contained "Halloween," compared to only 32 last year. Several Halloween-related keywords have made their way into the top 1000, including "Halloween shirts," "Halloween sweatshirts," "Halloween sweaters," "Halloween gift," and "Adult Halloween costume."

2. Etsy UK Site: Bestselling Products

The UK site, too, is immersed in the Halloween spirit, with Halloween-themed keywords dominating the top 20 positions. However, an interesting development is the early arrival of Christmas gifts on the UK site. In September, the keyword "Christmas" swiftly rose to the 6th position.

2.1 Lamp

The keyword "Lamp" had an exciting moment in September. After a 15-month absence, it made its way into the top 20. Its impressive average click-through rate (CTR) of 110% indicates a potential hotspot for sellers. Notably, the top 1000 searches include five variations of the term "lamp," offering ample opportunities for Etsy sellers.

3. Etsy Canada Site: Bestselling Products

Canadian Etsy shoppers significantly increased their search volume in September, leading to remarkable shifts in rankings and keyword popularity. Notable trends include a surge in "Fall Clothing," "Fall Decor," and "Handmade Jewelry," along with a growing interest in "Halloween Unique" and "Adult Halloween Costume."

4. Etsy Australia Site: Bestselling Products

In Australia, "Halloween" skyrocketed to the top spot, suggesting a burgeoning interest in Halloween-themed products. The Australian site also saw improvements in rankings for "Physical Product," "Furniture," and "Halloween Unique."

These trends offer valuable insights for Etsy sellers looking to align their offerings with current market demands and stay ahead of the competition in their respective regions. Whether you're eyeing the US, UK, Canada, or Australia, these insights can guide your product listings for the upcoming holiday season. Stay tuned for more updates and seize the opportunities presented by the ever-evolving Etsy marketplace.