eRank Review: A Powerful Tool for Etsy Small Business Owners?
Are you a small business owner selling on Etsy? If so, you've likely heard about eRank - a popular Etsy tool designed to help sellers optimize their shops and increase sales. But what does eRank really offer, and is it worth the investment? This comprehensive review and tutorial will break it down for you.
What is eRank?
eRank is an analytics tool designed specifically for Etsy sellers. It provides valuable insights into your category’s performance, keyword rankings, competitor analysis, and more. With its comprehensive suite of features, eRank has become an essential tool for many Etsy business owners.
eRank Pricing: Is eRank Free？
eRank offers a free plan, which allows limited access to its tools. However, some tools are only available for paid plans, such as the competition tracker and Etsy top sellers (where you can only see the top 5, not the top 100). So, the question arises, "Is eRank free?" Yes, but with limitations.
The platform has two paid plans: eRank Basic at $5.99 per month, and eRank Pro at $9.99 per month. Each comes with different access limits. Even the top-tier plan (Pro priced at $9.99) doesn't offer unlimited access—for instance, rank checker allows 50 searches per day, and keyword tool permits 200 searches daily.
Now, you might be wondering, "Is there an eRank free trial?" or "Can I get an eRank coupon code or eRank discount code?" Unfortunately, eRank does not currently offer a free trial, coupon codes, or discount codes. The pricing is straightforward without any hidden costs.
For most sellers, I suggest trying out the free plan. If you find yourself frequently using it, then consider upgrading to the Basic plan. It's a small investment that could potentially yield significant results for your Etsy business.
eRank Reviews: Is it Worth it?
Why should you invest in eRank? The answer lies in the data. eRank gives you access to detailed analytics that can help you understand your shop’s performance and your customers' behavior. Whether it's identifying best-selling products or understanding peak sales periods, eRank provides the information you need to make informed decisions about your business.
Let's delve into some of the key features of eRank and how they can benefit your Etsy shop:
- Keyword Explorer: This feature suggests popular search terms buyers use, improving your product visibility. It's one of the main reasons eRank reviews are so positive.
- Competitor Analysis: With eRank, you can analyze your competitors’ strategies and apply similar tactics to your own business.
- Product Listing Audit: This tool reviews your product listings and offers recommendations for improvement - a priceless asset for any Etsy seller.
- Rank Checker: This tool shows where your products rank in Etsy’s search results for specific keywords, helping you measure the effectiveness of your SEO efforts.
eRank Tutorial: How to Use eRank for Etsy?
Using eRank is straightforward. Once you've signed up and connected your Etsy shop, you'll have access to a dashboard with various features.
Find high-demand-low-competition Products and Niche with eRank
One of the first steps to success in any marketplace is finding a profitable product or niche. eRank's Product Explorer feature can help with this. Simply enter a keyword related to your potential product or niche, and eRank will show you a list of related products, their average prices, sales, and more. This data can help you gauge the market demand and profitability of your chosen product or niche.
For instance, if you're considering selling handmade candles, type 'handmade candles' into the Product Explorer. You'll see the average price and sales numbers for similar products, giving you an idea of the potential profitability.
Optimize Etsy Listings through Keyword Research with eRank
Keyword research is crucial for optimizing your product listings. eRank's Keyword Explorer tool can help you find the most popular keywords related to your products. For example, if you're selling vintage dresses, typing 'vintage dresses' into the Keyword Explorer will show you related search terms that buyers frequently use. Incorporate these keywords into your product titles and descriptions to improve your visibility and search rankings.
Do Competitor Analysis with eRank
Understanding what your competitors are doing right can give you a competitive edge. eRank's Competitor Analysis tool allows you to analyze top-performing shops that sell similar products. You can see their best-selling items, pricing strategies, and even the keywords they're using. Use these insights to refine your own strategies.
Improving Conversion Rates and Sales with eRank
Improving your conversion rate – the percentage of visitors who make a purchase – is key to increasing sales. eRank's Rank Checker and Listing Audit features can help with this. The Rank Checker shows where your products rank in search results for specific keywords, while the Listing Audit reviews your listings and suggests improvements.
For example, if your handmade candle isn't ranking well for the keyword 'handmade candle', the Rank Checker will reveal this. You can then use the Listing Audit to improve your candle listing, perhaps by adding more relevant keywords or improving your product description.
eRank Alternatives: Which is your Best Etsy SEO and Keyword Research tool?
Some Etsy sellers might hesitate to invest in eRank, questioning its effectiveness or value for money. However, consider this: eRank not only offers actionable insights but also saves you time by automating many tasks. It's like having a dedicated analyst for your Etsy shop.
While eRank is a powerful tool, there are alternatives you might want to consider:
- EtsyHunt.com: EtsyHunt focuses on product research, offering a database of successful Etsy products that you can browse for inspiration. It also provides basic SEO tools such as keyword research.
- Marmalead.com: Similar to eRank, Marmalead offers Etsy-specific SEO and market research tools. It's a bit pricier but has a user-friendly interface and robust features.
- Alura.io: Alura offers a range of features such as product research, keyword research, and competition tracking. It also provides sales estimates for different products, helping you identify potentially profitable items.
- EtsyCheck.com: EtsyCheck offers a free tool that analyzes your Etsy shop and provides recommendations for improvement. It's less comprehensive than eRank but could be a good starting point for new sellers.
- DmmEtsy.com: DMM offers a simple tool for keyword research, helping you find popular search terms related to your products. It lacks some of the advanced features found in other tools but is easy to use.
- Toolsy.io: Toolsy is more than just an SEO tool—it also offers features like inventory management and bookkeeping, making it a comprehensive solution for Etsy sellers.
- ProductFlint.com: ProductFlint focuses on product research, providing a database of products along with sales estimates. It lacks SEO features but can be useful for identifying popular product trends.
- SalesDoe.com: SalesDoe offers a range of tools including keyword research, competition analysis, and a unique 'Product Opportunity Score' that measures the potential profitability of different products.
- SaleSamurai.io: SaleSamurai offers a comprehensive suite of SEO tools, including keyword research, competition analysis, and a 'Listing Audit' feature that reviews your listings and suggests improvements.
- Seller-Way.com: Seller-way offers similar features to eRank, including keyword research, competition analysis, and pricing suggestions. Its user interface isn't as sleek as some others but is functional.
- Koalanda.pro: Kolanda provides tools for keyword research and competition analysis. It also offers a unique 'Trend Tracker' feature that identifies trending keywords in your niche.
Don't Miss the Free Etsy Tool - Esale!!!
In wrapping up this post, I'd like to introduce you to another tool that can significantly enhance your Etsy selling strategy. It's called esale.io, and it's a game-changer.
What sets esale.io apart from other tools is its comprehensive suite of features designed to streamline and optimize your Etsy store operations:
- Store Analysis Module: This feature is equipped with automated tools for customer analysis and sales mapping, providing you with a deeper understanding of your clients and how your products are performing across different regions.
- Category Analysis Module: This module helps you assess your own performance and understand the dynamics within your product categories. It's like having a personal business analyst, keeping you informed about the trends and shifts in your category.
- Listing Optimization Module: This feature is a boon for sellers, aiding in keyword importation, auto-generating optimized titles and descriptions, and even comparing your conversion rates with industry standards. With this tool, you're not just optimizing; you're strategizing based on data. And, it comes with a one-click feature that allows for instant syncing with your Etsy store. No more time wasted on duplicating content!
In conclusion, while tools like eRank are incredibly beneficial, I strongly recommend giving esale.io a try. Its unique blend of features can provide you with the insights and efficiency needed to take your Etsy store to the next level. Happy selling!