What to Sell: 100 Etsy Business Ideas for Beginners

What to Sell: 100 Etsy Business Ideas for Beginners

Welcome to Etsy, a global online marketplace that seamlessly connects creative sellers with eager buyers.

With over 1,300 categories ranging from handmade items to vintage goods and craft supplies, Etsy provides an extensive platform for you to showcase your unique products.

If you're a newcomer looking for inspiration to start your Etsy store, this blog post is for you.

Here, we provide 100 trending product inspirations that are beginner-friendly and can help kickstart your Etsy journey.

Handmade and Personalized Jewelry

Handcrafted earrings

As people continue to seek unique and personal items, handcrafted earrings stand out as a popular choice. These pieces, carefully crafted by artisans, offer a sense of individuality that mass-produced items simply can't match. Consider creating earrings using distinctive materials or techniques to tap into this demand.

Personalized necklaces

Personalization is a powerful trend in today's retail landscape. Consumers love items that speak directly to them, and personalized necklaces do just that. Whether it's a name, initial, or special date, adding a personal touch to your necklaces can significantly boost their appeal.

Beaded bracelets

With their versatile designs and colorful aesthetics, beaded bracelets are a hit among consumers of all ages. These accessories can be easily customized to cater to different tastes. Offering a variety of bead types, colors, and arrangements could set your Etsy shop apart.

Charm anklets

Anklets have made a comeback in fashion, and charm anklets, in particular, are trending. The charms add a fun element and allow customers to express their personality. Creating charm anklets with different themes can attract a wide range of customers.

Custom-engraved rings

Custom-engraved rings offer a deeply personal touch that customers love. Engraving a name, date, or special message can transform a simple ring into a cherished keepsake. This niche combines the ongoing trends of personalization and handmade jewelry, making it a promising choice for your Etsy shop.

Birthstone pendants

Birthstones have always held a special place in the world of jewelry due to their personal significance. Birthstone pendants are a great way to offer a personalized touch to your customers. By offering custom-made pendants featuring the birthstones for each month, you can cater to a wide audience looking for meaningful gifts.

Wire-wrapped gemstones

Wire-wrapped gemstones combine the natural beauty of gemstones with the intricate artistry of wire wrapping. These pieces are often admired for their uniqueness and craftsmanship. By offering a variety of gemstones and wire-wrapping styles, you can appeal to customers seeking one-of-a-kind jewelry pieces.

Leather wristbands

Leather wristbands are a versatile accessory popular among both men and women. They can be casual or sophisticated, minimalist or embellished, making them a flexible product to offer. Consider providing customization options like monograms or symbols to tap into the personalization trend.

Hand-painted brooches

Hand-painted brooches offer a blend of traditional artistry and fashionable flair. Each piece is like a miniature canvas, providing endless possibilities for design themes. This category can attract customers who appreciate wearable art and seek unique accessories.

Polymer clay jewelry

Polymer clay jewelry is a rising trend due to its versatility and the creative possibilities it offers. From colorful beads to intricate pendants, polymer clay can be used to create a wide range of designs. This category is perfect for those who love playful, artistic jewelry and value handmade craftsmanship.

Digital Downloads

Printable Wall Art

Printable wall art is a simple and affordable way for customers to refresh their home decor. As a seller, you can offer a wide range of styles, from minimalist line art to vibrant watercolor designs. Offering customization options, such as color changes or adding personal quotes, can also add value to your products.

DIY Craft Patterns

DIY craft patterns are perfect for creative customers looking for their next project. Whether it's sewing, knitting, crocheting, or embroidery, providing clear, easy-to-follow patterns can help you build a loyal customer base. Consider offering patterns for a range of skill levels to cater to all craft enthusiasts.

Customizable Planners

Customizable planners help users stay organized while also allowing for personal expression. You can offer planners for different purposes - daily agendas, meal planning, fitness tracking, and more. Including options for personalization, like names or initials, can make your planners stand out.

E-books and Guides

E-books and guides provide valuable information in a convenient digital format. Whether you're sharing expertise on a specific topic, offering how-to guides, or providing educational content, ensure your material is well-researched, clearly written, and beautifully presented.

Resume Templates

A well-designed resume can make a big difference in job hunting. By offering customizable resume templates, you can help customers present their skills and experience in a professional and visually appealing way. Offering a range of styles, from modern to traditional, can cater to different career fields and personal tastes.

Social Media Templates

In the era of social media dominance, having a cohesive and visually appealing online presence is crucial. Social media templates can help users maintain consistency across their posts. Offering customizable templates for different platforms like Instagram, Facebook, or Pinterest can cater to various needs.

Home Workout Plans

With more people exercising at home, there's an increased demand for home workout plans. These can range from yoga sequences to strength training programs. Ensure your plans are clear, comprehensive and cater to various fitness levels.

Budgeting Spreadsheets

Managing personal finances is a task everyone needs to tackle. Budgeting spreadsheets can make this task easier and more efficient. Offering customizable spreadsheets that consider different income sources, expenses, and financial goals can help users take control of their finances.

Learning Worksheets for Kids

Parents and educators are always on the lookout for resources to support children's learning. Worksheets for subjects like math, reading, science, or languages can be both fun and educational. Consider creating worksheets for different age groups and learning levels.

Digital Coloring Books

Coloring isn't just for kids anymore; it's a popular relaxation technique for adults too. Digital coloring books can provide hours of entertainment and stress relief. Offering a variety of themes, from intricate mandalas to whimsical landscapes, can cater to a wide audience.

Craft Supplies

Specialty Yarns

Specialty yarns are a must-have for knitting and crochet enthusiasts. Offering a variety of textures, colors, and materials can cater to crafters looking for unique yarns for their next project. Consider including yarns made from sustainable or luxury fibers to appeal to a wide range of customers.

Scrapbooking Materials

Scrapbooking is a popular hobby that allows for creative expression. Offering a variety of scrapbooking materials like decorative papers, stickers, stamps, and embellishments can help crafters create unique and personalized keepsakes.

Unique Beads for Jewelry Making

Beads are the building blocks of handmade jewelry. Offering a selection of unique beads, from glass and crystal to wood and semi-precious stones, can inspire jewelry makers to create one-of-a-kind pieces.

Fabric Bundles

Fabric bundles are perfect for quilters and sewers planning their next project. By curating bundles of coordinating fabrics, you can take the guesswork out of matching patterns and colors. Consider offering bundles in various sizes and themes to cater to different project needs.

DIY Candle-Making Kits

DIY candle-making kits are a great way for beginners to try their hand at candle making. These kits should include everything needed to create homemade candles, such as wax, wicks, containers, and fragrance oils. Offering kits with different scents and colors can make this craft accessible and enjoyable for everyone.

Handmade Stamps

Handmade stamps are a unique tool for crafters looking to add a personal touch to their projects. Whether used for scrapbooking, card making, or fabric printing, they offer a chance for creativity. Offering a variety of designs, from floral motifs to geometric patterns, can cater to different artistic styles.

Decorative Buttons

Decorative buttons can add a fun and personalized touch to any sewing project. They can be used for clothing, accessories, or even home decor items like cushions. Providing a range of shapes, colors, and sizes can help crafters find the perfect button for their project.

Customized Stickers

Customized stickers are popular among all age groups. They can be used for personalizing laptops, water bottles, planners, and more. Offering customization options, such as names, favorite quotes, or specific designs, can make your stickers a hit.

Embroidery Threads

Embroidery threads are essential for anyone interested in embroidery or cross-stitch. Offering threads in a wide range of colors and types, such as cotton, silk, or metallic, can cater to various project needs and creative visions.

Paintbrush Sets

A good set of paintbrushes is a must-have for any painter, whether they're a beginner or a professional. Offering sets that include different brush sizes and types can support a range of painting techniques and mediums. High-quality materials and durable construction should be highlighted to appeal to serious artists.

Home Decor

Handmade Cushions

Handmade cushions offer a perfect blend of comfort and style. They can instantly transform a room's aesthetic, adding warmth and personality. Offer a variety of designs, from vibrant patterns to minimalist styles, and consider customization options like monograms or custom color palettes.

Macrame Wall Hangings

Macrame wall hangings are a popular choice for adding texture and interest to any space. Hand-knotted from durable materials like cotton or jute, these pieces bring a touch of bohemian charm. Offering a range of sizes and designs can cater to different tastes and spaces.

Personalized Doormats

A personalized doormat is a welcoming touch to any home entrance. Whether it's a family name, a funny quote, or a custom design, these doormats can make a great first impression. Consider offering durable and easy-to-clean materials to ensure your product can withstand all kinds of weather.

Custom Name Signs

Custom name signs are a thoughtful gift idea and a unique piece of home decor. They're perfect for nurseries, offices, or as a statement piece in a living room. Offer a variety of styles, from rustic wood to modern metal, and customization options like different fonts and colors.

Hand-Painted Vases

Hand-painted vases are a beautiful way to display flowers or stand alone as decorative pieces. Each vase, painted by hand, is truly one-of-a-kind. Offering a variety of shapes, sizes, and designs can cater to customers looking for a unique addition to their home decor.

Rustic Wooden Shelves

Rustic wooden shelves add a warm, natural touch to any room. They're perfect for displaying books, plants, photos, and other treasured items. Offering a range of sizes and finishes can cater to different tastes and spaces.

Vintage Photo Frames

Vintage photo frames can add a nostalgic charm to any space. They're perfect for showcasing cherished memories or as standalone decorative pieces. Consider offering a variety of shapes, sizes, and distressed finishes to suit different aesthetic preferences.

Scented Wax Melts

Scented wax melts are a great alternative to traditional candles, providing a flameless option to fill a room with fragrance. Offering a variety of scents, from calming lavender to invigorating citrus, can cater to different moods and seasons.

Upcycled Furniture

Upcycled furniture is not only eco-friendly but also a unique addition to any home. Whether it's a restored vintage dresser or a repurposed ladder bookshelf, these pieces are conversation starters. Highlight the story behind each piece to appeal to environmentally conscious customers who appreciate one-of-a-kind items.

Ceramic Plant Pots

Ceramic plant pots are a stylish way to display houseplants. They come in a wide range of sizes, colors, and designs, suitable for different types of plants and home decor styles. Offering options with drainage holes and matching saucers can ensure practicality alongside aesthetics.

Clothing & Accessories

Hand-Knitted Scarves

Hand-knitted scarves are a cozy and stylish accessory for the colder months. They can be made in a variety of patterns, colors, and yarn types, catering to different tastes and warmth requirements. Offering customization options, such as monograms or specific color combinations, can add a personal touch.

Custom T-Shirts

Custom t-shirts are a popular choice for expressing personal style, promoting a cause, or commemorating an event. Offering a range of shirt colors, sizes, and design options can cater to different customer needs. High-quality fabric and print durability should be highlighted to ensure customer satisfaction.

Embroidered Hats

Embroidered hats are a fashionable and practical accessory. Whether it's a baseball cap or a beanie, embroidery can add a unique touch. Consider offering custom embroidery options, such as initials, logos, or unique designs, to cater to different customer preferences.

Hand-Sewn Skirts

Hand-sewn skirts offer a level of craftsmanship and attention to detail that mass-produced clothing can't match. Offering a variety of styles, from maxi to mini, and fabrics, from cotton to silk, can cater to different tastes and occasions. Custom sizing options can ensure a perfect fit for every customer.

Tie-Dye Socks

Tie-dye socks are a fun and colorful trend that can add a pop of color to any outfit. Offering a variety of vibrant color combinations and tie-dye techniques can appeal to customers looking for a unique and playful accessory. Ensure your socks are comfortable and durable, in addition to being stylish.

Personalized Baby Clothes

Personalized baby clothes make for adorable keepsakes and gifts. Offering a range of customization options, such as baby's name, initial, or birth date, on onesies, bibs, or hats can add a special touch. High-quality, soft, and safe materials should be used to ensure baby's comfort.

Handmade Leather Belts

Handmade leather belts are a stylish and durable accessory. They can be customized with different buckle types, lengths, and colors to suit individual preferences. Offering personalization, such as initials or unique designs, can make these belts truly one-of-a-kind.

Unique Bow Ties

Unique bow ties can add a dash of personality to any formal outfit. Consider offering a variety of patterns, colors, and materials, from classic silk to quirky cotton prints. Custom sizing can ensure a perfect fit and make these accessories even more special.

Custom Pet Bandanas

Custom pet bandanas are a fun way to include pets in the family's fashion choices. Offering a variety of sizes, colors, and patterns can cater to different pet breeds and owners' tastes. Personalization options, such as pet's name or cute phrases, can make these bandanas extra adorable.

Screen Printed Tote Bags

Screen printed tote bags are not only practical but also a statement piece. Whether it's a favorite quote, a cool design, or a company logo, these tote bags can carry it all. Offering a variety of bag colors and durable, eco-friendly materials can cater to different customer needs and values.

Kids & Baby Items

Personalized Storybooks

Personalized storybooks make reading time extra special for kids. By featuring the child's name and even their likeness in the story, these books can spark children's imagination and love for reading. Offering a variety of stories and themes can cater to different interests and ages.

Handmade Dolls

Handmade dolls are a unique and cherished toy. Each doll, made by hand, has its own personality. Offering a range of doll types, from rag dolls to felt dolls, and customization options, such as hair color or clothing style, can make these dolls a favorite companion for kids.

Crochet Baby Booties

Crochet baby booties are a cozy and cute accessory for babies. Made from soft yarn, these booties can keep little feet warm while adding style. Offering a variety of colors, sizes, and designs can cater to different tastes and seasons.

Custom Name Puzzles

Custom name puzzles are an educational and fun gift for kids. They can help children learn to recognize letters and spell their name. Offering puzzles in different colors and themes can make learning even more enjoyable.

Hand-Painted Nursery Decor

Hand-painted nursery decor can add a personal touch to any baby's room. From wall art to furniture, these pieces are truly one-of-a-kind. Offering a variety of designs, from whimsical animals to delicate florals, and customization options, such as color palette or personalized details, can cater to different nursery themes and styles.

DIY Slime Kits

DIY slime kits are a popular and fun activity for kids. They provide all the ingredients needed to make slime at home, often including extras like glitter or beads for added fun. Offering a variety of themes, such as unicorn or galaxy slime, can cater to different interests.

Educational Flashcards

Educational flashcards are a handy tool for helping children learn. They can cover a range of topics, from basic math to vocabulary or geography. Offering flashcards for different age groups and learning levels can cater to various educational needs.

Hand-Sewn Bibs

Hand-sewn bibs are a practical and stylish accessory for babies. They're perfect for mealtime or teething babies. Offering a variety of fabrics, from waterproof to organic cotton, and designs, from cute animals to minimalist patterns, can cater to different tastes and needs.

Wooden Teething Rings

Wooden teething rings are a natural and safe choice for teething babies. They can be made from untreated wood and finished with baby-safe oils. Offering a variety of shapes and added features, like fabric ears or beads, can provide different textures for babies to explore.

Custom Baby Blankets

Custom baby blankets are a treasured keepsake. They can be personalized with baby's name, birth date, or a special message. Offering a variety of materials, from soft fleece to organic cotton, and designs, from classic monograms to modern prints, can cater to different styles and preferences.

Wedding Essentials

Custom Wedding Invitations

Custom wedding invitations set the tone for your special day. Offering a variety of designs, from elegant to rustic, and customization options like photos, QR codes, or unique typography can make your invitations truly one-of-a-kind.

Handmade Bridal Jewelry

Handmade bridal jewelry adds a personal touch to the bride's outfit. From delicate pearl earrings to statement necklaces, these pieces can be crafted to match the wedding theme or the bride's personal style.

Personalized Cake Toppers

Personalized cake toppers are a fun way to add personality to your wedding cake. They can be customized with the couple's names, wedding date, or even a miniature replica of the couple.

Wedding Favor Bags

Wedding favor bags are a thoughtful way to thank your guests. They can be personalized with the couple's names, wedding date, or a sweet message. Fill them with candies, small gifts, or keepsakes from the wedding location.

Bridesmaid Proposal Boxes

Bridesmaid proposal boxes are a special way to ask your friends to be part of your big day. These boxes can include personalized items like a card, jewelry, or mini champagne bottles.

Hand-Lettered Seating Charts

Hand-lettered seating charts add a touch of elegance to your reception decor. Each chart is meticulously crafted by hand, making it a unique piece of art that guides guests to their seats.

Personalized Ring Boxes

Personalized ring boxes are a beautiful detail for the ring exchange ceremony. They can be engraved with the couple's initials, wedding date, or a special quote.

Handcrafted Guest Books

Handcrafted guest books are a cherished keepsake from your wedding day. Guests can leave messages, advice, or well wishes for the couple. Offering a variety of binding styles and page layouts can cater to different tastes.

Wedding Countdown Signs

Wedding countdown signs are a fun way to build anticipation for the big day. They can be personalized with the couple's names and wedding date, and used to count down the days, weeks, or months until the wedding.

Customized Bridal Robes

Customized bridal robes make for great photo opportunities while getting ready. They can be personalized with the bride's name or title, and made in a variety of colors and fabrics to suit the wedding theme or the bride's preference.

Paper Goods

Handmade Greeting Cards

Handmade greeting cards add a personal touch to any occasion. They can be made in a variety of designs and themes, from birthdays to holidays, and embellished with details like ribbon, glitter, or 3D elements.

Personalized Stationery

Personalized stationery makes for a thoughtful gift or a stylish desk accessory. Offering a variety of paper types, fonts, and designs can cater to different tastes. Personalization options can include the recipient's name, initials, or a special message.

Custom Calendars

Custom calendars can help keep one organized while adding personal style to their space. They can feature personal photos, favorite quotes, or custom illustrations. Offering a variety of formats, from wall calendars to desk calendars, can cater to different needs.


Bookmarks are a practical and stylish accessory for any book lover. They can be made from a variety of materials, from cardstock to leather, and decorated with tassels, charms, or personal messages.

Scrapbook Albums

Scrapbook albums are a fun and creative way to preserve memories. They can be customized with the recipient's name, a special date, or a theme that reflects their interests. Offering a variety of page layouts and embellishments can cater to different styles and events.

Custom Gift Tags

Custom gift tags add a personal touch to any gift. They can be personalized with the recipient's name, the occasion, or a sweet message. Offering a variety of shapes, colors, and fonts can cater to different gift-wrapping styles.

Hand-Painted Postcards

Hand-painted postcards are a unique and artistic way to send a message. Each postcard is a mini piece of art that can be displayed or collected. Offering a variety of themes, from landscapes to abstract designs, can cater to different tastes.

Personalized Journals

Personalized journals are a thoughtful gift for writers, dreamers, and planners. They can be personalized with the recipient's name, a special quote, or a unique design. Offering a variety of cover materials, page layouts, and binding styles can cater to different preferences.

DIY Pop-Up Card Templates

DIY pop-up card templates make it easy to create impressive 3D cards at home. Offering a variety of designs, from birthday cakes to bouquets, can cater to different occasions.

Hand-Lettered Prints

Hand-lettered prints are a stylish way to display a favorite quote or message. Each print is meticulously crafted by hand, making it a unique piece of art. Offering a variety of sizes, colors, and framing options can cater to different decor styles.

Everyday Practical Items

Reusable shopping bags

As consumers become more environmentally conscious, reusable shopping bags have grown in popularity. Not only are they a practical solution to reduce plastic waste, but they also offer a canvas for stylish designs. Consider offering bags made from sustainable materials, and personalize them with unique prints or patterns to stand out in this market.

Washable face masks

In our current health-conscious climate, washable face masks have become a household necessity. They're not only a more sustainable alternative to disposable masks, but they also provide an opportunity for self-expression. Offer masks in various fabrics, colors, and patterns, catering to customers who value both safety and style.

Homemade cleaning supplies

More and more people are turning to homemade cleaning supplies as a way to reduce their chemical usage and environmental impact. Products like all-natural surface cleaners, laundry detergents, and dish soaps can appeal to eco-conscious customers. Highlight the natural ingredients and eco-friendly packaging in your product descriptions.

Eco-friendly straws

The push against single-use plastics has led to a surge in demand for eco-friendly straws. Materials like stainless steel, bamboo, and glass are popular choices. Offering a range of sizes and styles, along with personalized options, can make your products more appealing.

Customizable water bottles

Customizable water bottles combine the trends of personalization and sustainability. They're a practical item that customers can make uniquely their own. Whether it's through color choices, monograms, or custom designs, offering personalization can set your water bottles apart in this competitive category. Remember to highlight the eco-friendly aspects of your bottles, such as BPA-free materials or insulation properties.

Natural soaps

Natural soaps, free from harsh chemicals and synthetic fragrances, are increasingly popular among consumers seeking healthier, more environmentally-friendly lifestyle choices. Consider offering a variety of scents using essential oils and textures using natural ingredients like oats, honey, or lavender.

Organic candles

Organic candles, particularly those made from soy or beeswax, offer a cleaner and longer-lasting burn than traditional paraffin candles. By infusing your candles with natural fragrances from essential oils, you can cater to customers seeking a cozy, aromatic ambiance for their homes.

Hand-sewn aprons

Hand-sewn aprons make for a thoughtful gift, especially for cooking and baking enthusiasts. They combine functionality with personal style. You could offer customization options such as embroidered names or initials, unique patterns, or special fabrics to make each apron one-of-a-kind.

Wooden utensils

Wooden utensils, such as spoons, spatulas, or salad servers, add a rustic charm to any kitchen. They're sturdy, eco-friendly, and gentle on cookware. Offering sets of hand-carved wooden utensils could cater to those who appreciate artisanal, sustainable kitchenware.

Personalized mugs

Everyone enjoys a good mug - for their morning coffee, afternoon tea, or hot chocolate. Personalized mugs take this everyday item and turn it into something special. Whether it's a name, a quote, or a custom design, personalizing a mug can make it the go-to choice in anyone's cupboard.

Health & Wellness

Natural Bath Bombs

Natural bath bombs add a touch of luxury to any bath time. They can be made with organic ingredients, therapeutic essential oils, and skin-nourishing butters. Offering a variety of scents, from calming lavender to invigorating citrus, can cater to different moods and preferences.

Handmade Body Scrubs

Handmade body scrubs help exfoliate and nourish the skin. They can be crafted with natural ingredients, such as sugar or salt, combined with moisturizing oils. Offering a variety of scents and benefits, from invigorating coffee scrubs to soothing oatmeal scrubs, can cater to different skin needs.

Essential Oil Blends

Essential oil blends offer a natural way to enhance mood or promote well-being. They can be used in a diffuser, a bath, or as a massage oil. Offering a variety of blends, from stress-relieving to energizing, can cater to different wellness needs.

Herbal Tea Blends

Herbal tea blends are a comforting and healthful beverage choice. They can be created with a variety of herbs, flowers, and spices, each offering unique benefits. Offering a range of blends, from relaxing to immune-boosting, can cater to different health goals.

Hand-Poured Lip Balms

Hand-poured lip balms keep lips hydrated and soft. They can be made with natural ingredients like beeswax, shea butter, and essential oils. Offering a variety of flavors, from classic vanilla to fruity berry, can cater to different tastes.

Yoga Mat Sprays

Yoga mat sprays help clean and refresh yoga mats. They can be made with natural ingredients, such as essential oils, which also provide a pleasant aroma. Offering a variety of scents, from calming lavender to invigorating peppermint, can cater to different yoga practices.

Handcrafted Soap Bars

Handcrafted soap bars are a luxurious and skin-friendly alternative to commercial soaps. They can be made with natural ingredients, like plant-based oils and botanicals. Offering a variety of scents and benefits, from moisturizing honey oats to detoxifying charcoal, can cater to different skin types.

Organic Hair Masks

Organic hair masks provide intensive care for healthier, shinier hair. They can be formulated with natural ingredients, such as avocado oil, coconut milk, or honey. Offering masks for different hair needs, from hydration to repair, can cater to different hair types.

Sleep Aid Pillow Sprays

Sleep aid pillow sprays can help promote a restful night's sleep. They can be formulated with calming essential oils, like lavender and chamomile. Offering a variety of blends can cater to different sleep needs.

Custom Meditation Guides

Custom meditation guides offer personalized guidance for relaxation and mindfulness. They can be tailored to the individual's experience level, goals, and preferences. Offering a variety of themes, from stress relief to gratitude, can cater to different meditation practices.

How to Find Your Etsy Category and Niche?

Finding your Etsy category and niche is a crucial step in setting up a successful Etsy shop. The category you choose will determine the kind of buyers who find your products, while your niche will set you apart from the competition.

Start by exploring the various categories on Etsy. Consider your product type and who your potential customers might be. If you're selling handmade jewelry, for example, your category could be "Jewelry & Accessories".

Next, identify your niche within that category. This should be a specific subset of your category where you can offer unique products or designs. For instance, within the "Jewelry & Accessories" category, your niche could be "handmade pearl bridal jewelry".

Remember, the key to a profitable niche is finding the right balance between demand and competition. You want a niche with enough interest to attract buyers, but not so much competition that your shop gets lost in the crowd.

For more detailed strategies and tips on finding low-competition Etsy niches, check out this comprehensive guide on how to find low-competition Etsy niches.